Brand Standards Guide (Leventhal Steele)

 

In this project, we had to create a logo for a client which we chose from a list provided to us. The clients require a name and a visual identity. After choosing a profession from a list, we had to create three different logos based on three different styles from another list provided. These styles mimic something that a client might say to describe what they would want. From there, we also created a brand standards guide to compliment the logo and instruct others on how to properly use it.